Hospitality marketing for the brands you book, sip, and stay with.

AFFINITY begins far before check-in.

From first scroll to check-in, every interaction shapes how guests experience a brand.

Cole & Co creates those moments. We combine hospitality expertise with social-first marketing strategy to keep hotels, restaurants, and destinations booked and busy.

how we help hospitality brands grow

  • We provide strategic guidance to teams maneuvering growth or change. This includes exercises from digital footprints audits to collaborative planning sessions to reposition and strengthen marketing performance.

  • We develop marketing strategies rooted in your brand, audience, and business goals to help brands build awareness and demand, while driving measurable conversions.

  • We create social strategies that turn social channels into powerful brand-building and marketing tools, from content direction and audience insights to evergreen initiatives and campaigns that move the needle.

  • We bring hospitality brands to life through strategically curated content, human-to-human community engagement, and ongoing channel management designed to nurture brand affinity.

  • We build and optimize targeted digital campaigns that connect hospitality brands with the audiences most likely to engage and convert.

  • We develop thoughtful creator partnerships that introduce hospitality brands to new audiences through authentic experiences and strategic storytelling.

  • SIGNIA BY HILTON ATLANTA

  • GEORGIA WORLD CONGRESS CENTER

  • CAPOLINEA

  • NEST ON FOUR

  • SPA SIGNIA

Preview Our Work

Led by experience.

Cole & Co is founded and led by Cole James, a hospitality marketing strategist with over a decade of experience in digital marketing and social media, developing strategies for consumer, lifestyle, and hospitality brands across agency and in-house environments.

After leading social media teams at Edelman, one of the world’s leading global communications firms, and boutique agencies specializing in hospitality and lifestyle brands, Cole now partners with hotels, restaurants, and destinations to navigate launches, repositioning, and growth.

Ready to check in?

Launching a new property, refreshing your brand, or looking for a smarter social strategy? Reach out and let’s see how Cole & Co can best support you.