Hospitality marketing for the brands you book, sip, and stay with.

good HOSPITALITY begins far before check-in.

Cole & Co is a social-forward digital marketing agency for hospitality brands that want smart strategy, intentional creative, and someone who can actually run with it.

We help hotels, restaurants, and destinations strengthen their digital presence, connect with the right audiences, and stay top of mind. With senior-level expertise across digital strategy, organic and paid social media, and influencer partnerships, we bring the thinking and execution together to keep your brand in the conversation.

how we help brands grow

  • We provide strategic guidance to teams maneuvering growth or change. This includes exercises from digital footprints audits to collaborative planning sessions to reposition and strengthen marketing performance.

  • We develop marketing strategies rooted in the brand, audience, and business goals to build awareness and demand, while driving measurable conversions.

  • We create social strategies that turn social channels into powerful brand-building and marketing tools, from content direction and audience insights to evergreen initiatives and campaigns that move the needle.

  • We bring hospitality brands to life through strategically curated content, human-to-human community engagement, and ongoing channel management designed to nurture brand affinity.

  • We build and optimize targeted digital campaigns that connect hospitality brands with the audiences most likely to engage and convert.

  • We develop thoughtful creator partnerships that introduce hospitality brands to new audiences through authentic experiences and strategic storytelling.

  • A city skyline with various tall buildings, including the Signia Hilton hotel, under a bright blue sky with scattered clouds. The foreground features a parking lot, roads, and green trees.

    SIGNIA BY HILTON ATLANTA

  • Georgia World Congress Center exterior with glass windows, white columns, and surrounding greenery, featuring a Mercedes-Benz logo on a nearby building.

    GEORGIA WORLD CONGRESS CENTER

  • Elegant restaurant interior with white paneled walls, large windows, and modern chandeliers. Multiple dining tables are set with napkins and small centerpieces, with black and beige chairs surrounding them. Views of green trees are visible through the windows.

    CAPOLINEA

  • A modern sports bar with multiple television screens showing hockey and other sports, a marble counter with teal bar stools, and a large window view of city buildings.

    NEST ON FOUR

  • Interior of a modern, minimalistic room featuring a wall with floral mural, hanging white pendant lights, a wooden counter with a vase of flowers, and a shelving unit with various skincare or cosmetic products.

    SPA SIGNIA

Preview Our Work

Led by experience.

Cole & Co is founded and led by Cole James, a hospitality marketing strategist with over a decade of experience in digital marketing and social media, developing strategies for consumer, lifestyle, and hospitality brands across agency and in-house environments.

After leading social media teams at Edelman, one of the world’s leading global communications firms, and boutique agencies specializing in hospitality and lifestyle brands, Cole now partners with hotels, restaurants, and destinations to navigate launches, repositioning, and growth.

Ready to check in?

Launching a new property, refreshing your brand, or looking for a smarter social strategy? Reach out and let’s see how Cole & Co can best support you.